✶ Spec Work ✶Mr. Wizard
Help customers romanticize their lives by sprinkling in fantasy inspired flavors and in-store experiences.
Overview
Role: Graphic Designer
Summary: Develop a package for an ice cream brand steeped in fantasy and whimsy. Design a logo and thoughtful brand direction that can applied across social media and website interfaces.
Services: Brand Direction
Logo
Socials
Packaging
Web Design
Brand Book
Logo
Submark
Serving as an joyful partner to your logo suite. This submark emanates imagination with its mascot nature.
Wordmark
Full Logo
It represents the whimsical spirit of the brand through the personified burst of magic. The soft, friendly font will resonate with your audience because it communicates childhood imagination.The secondary logo captures the playful essence of the brand. The wordmark adds a fun, simplified feel. This is to be used in cases where the full brand context is already established.Brand Elements
Main focus on bold, saturated primary colors with a twist. The colors that might come from a basic crayon box injected with a burst of fun.
This headline font calls upon playful and imaginative, reminiscent of bubble letters on a big crafty poster.
