✶ Spec Work ✶Unidentified Book Club
Establish a brand that sparks curiosity and reflects the imaginative worlds explored in mystery, paranormal, and science fiction books
Overview
Role: Graphic Designer
Summary: Design a cohesive and engaging brand identity for a book club dedicated to readers of mystery, paranormal, and scifi literature. The goal is to create a visual and conceptual brand that captures the intrigue, curiosity, and sense of discovery associated with these genres.
Services: Brand Direction
Logo
User Interface Design
Logo
Wordmark
Full Logo
It represents the whimsical spirit of the brand through the personified burst of magic. The soft, friendly font will resonate with your audience because it communicates childhood imagination.The secondary logo captures the playful essence of the brand. The wordmark adds a fun, simplified feel. This is to be used in cases where the full brand context is already established.Brand Elements
These colors create a balance between mystery, nature, and literary atmosphere, combining dark intrigue with softer tones that feel classically scifi.
Quaker Shaker sets the tone and captures the mysterious, paranormal, and sci-fi spirit of the book club, while Readex Pro ensures that all written content remains clear, inviting, and easy to engage with. Together they create a typographic system that is atmospheric and functional.
